Terms of Service

01About these Terms

These Terms of Service (“Terms”) are an agreement between you and Svear Marketing LLC (“Svear Marketing LLC,” “we,” “us,” or “our”). Svear Lights is a product of Svear, operated by Svear Marketing LLC, a Virginia limited liability company. By buying or using the Services, you agree to these Terms. If you do not agree, do not use the Services.

The Services are offered to businesses, mainly professional Christmas and holiday lighting installation companies, and these Terms are a business-to-business agreement.

If you use the Services on behalf of a company or other legal entity, you represent that you have authority to bind it to these Terms. In that case, “you” and “your” refer to that entity as well as to you.

Your checkout page, invoice, order form or separate written agreement also forms part of your agreement with us. If a separate written agreement signed by us conflicts with these Terms, that agreement controls for the Services it covers. Our Privacy Policy explains how we handle personal information.

02The Services

These Terms cover the following, together called the “Services”:

• the Svear Lights website at lights.svear.io;
• the Svear Lights software, including your branded visualizer and its link, its design tools and decorations, realistic previews, budget options, starting-price and quote settings, and quote-request (lead) capture and delivery;
• hosting of the visualizer, software updates, and setup assistance; and
• related support and services we provide.

Product descriptions, example houses, example installer brands, example leads and example prices on our website and in the demo are illustrations. Features may change as the Services develop, and not every feature is available to every customer.

03Eligibility and authority

You must be at least 18 years old to use the Services. By using them, you represent that you:

• are at least 18 years old;
• can legally enter into these Terms; and
• have authority to act for the business you represent.

04Fees and payment

Svear Lights is sold as the 2026 Season Pass: one payment that gives you access for the 2026 holiday season. The price for your order is shown at checkout and in your order, and you agree to pay it when you order. The 2026 Season Pass is not a subscription, has no separate setup fee and does not renew automatically. Any offer for a later season is separate, and these Terms don’t promise its price.

Payments are made on a hosted payment page run by Stripe, under its own terms. We never receive your full card number.

If a payment fails or is reversed, we may suspend or end the affected Services.

05Refunds and cancellation

All sales are final. The 2026 Season Pass is a one-time payment and is not refundable, in whole or in part, including if you stop using the Services before the season ends. You can stop using the Services at any time by emailing svear.io@svear.io; stopping does not entitle you to a refund and does not affect amounts that were already due. Nothing in these Terms limits any right that applicable law gives you and that cannot be waived.

06Setup and onboarding

After you buy, you complete an onboarding form so we can set up your visualizer: your branding, the light colors and decorations you offer, budget ranges, starting-price or quote settings, and where quote requests should be delivered.

• How quickly setup is finished depends on receiving complete and accurate information from you.
• You should check your visualizer, its settings and a test quote request before you share it with homeowners, and tell us about anything that needs changing.
• You are responsible for where and how you share your visualizer’s link, and for your own website, ads and other channels. Setup covers your Svear Lights configuration; it does not include building, changing or maintaining your website.

07The hosted visualizer

The visualizer is hosted by us (currently on design.svear.io), and homeowners open it through the link we give you. We may update it, change how it works or improve it at any time, and updates reach your visualizer automatically.

While your 2026 Season Pass is active and paid for, you may use your visualizer and share its link for your own installation business. You may not copy, modify, resell, sublicense, frame for another business, reverse engineer or scrape the visualizer or the Services, or try to get around any limits built into them.

08Realistic previews

• Realistic previews are AI-generated illustrations of how a homeowner’s design could look. They can be inaccurate: lines may be misplaced, proportions or colors may be off, and a preview may not match what can actually be installed.
• A realistic preview is not a photo of finished work, a measurement, an engineering, electrical or safety assessment, or a description of a finished installation.
• Whether Realistic Preview is available depends on your settings and on the AI providers. It may be limited, changed or turned off, for example if a provider is unavailable or changes its terms.
• AI providers process what they receive under their own terms, as described in our Privacy Policy.
• Realistic Preview is included for normal seasonal business use. Svear may rate-limit or restrict excessive, automated, abusive, or non-business use to protect service reliability.

09Starting prices are not binding quotes

If you choose to show a starting price, the visualizer shows homeowners the starting price you set.

• A starting price is a guide for planning. It is not an offer, a quote or a guaranteed final price.
• You confirm the final price with the homeowner, after your own review of the property and the work.
• You are responsible for your pricing settings and for keeping them accurate and current.
• We are not a party to any agreement between you and a homeowner.

10Your responsibilities

When you use the Services, you are responsible for:

• providing accurate and complete information, including your pricing settings, budget ranges and lead destination, and telling us promptly when they change;
• having a privacy notice, live before you share your visualizer’s link, that covers the visualizer and the information homeowners send through it, including the AI providers when Realistic Preview is on (your visualizer’s lead form can link to it);
• contacting homeowners lawfully, including getting any consent the law requires before you call, text or email them, such as under the Telephone Consumer Protection Act and the CAN-SPAM Act;
• your installation services, including pricing, scheduling, workmanship, safety, permits and insurance;
• obtaining the rights you need for the logos, photos, trademarks and other materials you give us;
• keeping secure any login details, keys or webhook addresses you use with the Services, and for activity that uses them; and
• using the Services lawfully and in line with these Terms.

Using the Services does not by itself make your communications with homeowners compliant with any law.

11Homeowner data and your content

Information homeowners send through your visualizer is collected for you. We process it on your behalf to provide the Services, including delivering quote requests to the destination you configure, as described in our Privacy Policy. Once delivered, you are responsible for how you use, store and protect it.

As between you and Svear Marketing LLC, you keep the rights you have in the information and materials you provide to the Services, and in the quote requests delivered to you (“Your Content”). You allow us to host, store, copy, process, transmit and adapt Your Content as needed to provide, secure, support and improve the Services, as described in our Privacy Policy.

12Homeowners using an installer’s visualizer

If you are a homeowner using an installer’s visualizer, your quote request goes to that installer, and your agreement for any lighting work is with the installer, not with us. Designs, realistic previews and starting prices are there to help you plan. The installer confirms the final design and price.

13Acceptable use

You may not use the Services, or allow anyone else to use them, to:

• send spam or other unsolicited, abusive or harassing communications;
• mislead homeowners, for example by presenting a realistic preview as a photo of finished work, or a starting price as a guaranteed price;
• commit fraud, or create, upload or share illegal content;
• upload photos or materials you don’t have the right to use;
• access the Services, accounts, systems or data without authorization, or test or get around security controls;
• interfere with or overload the Services, including through automated requests or fake submissions;
• infringe intellectual property, privacy, publicity or other rights; or
• use homeowner information without the rights, notices or consents the law requires.

14Ownership and intellectual property

Svear, Svear Lights, and the associated software, visualizer, systems, technology, workflows, decoration and design libraries, branding and other intellectual property are owned by Miles Thomas, except where ownership is expressly transferred under a separate written agreement. Svear Marketing LLC is authorized to operate, provide, license and commercialize them.

Neither these Terms nor any payment transfers ownership of the Services to you. Subject to these Terms and payment of the applicable fees, you may use the Services for your business while your 2026 Season Pass is active. That permission is a license, not a transfer of ownership. Your Content stays yours.

15Third-party services

The Services rely on or connect to services run by others, such as hosting providers, payment processors, AI providers, and the email, CRM and automation tools you connect for lead delivery. Your use of those services may be subject to their own terms. We are not responsible for third-party services or their availability, and changes they make may affect the Services.

16Availability and changes

We work to keep the Services available, including through the holiday season, but we do not guarantee uninterrupted or error-free operation. The Services may be unavailable at times because of maintenance, updates, outages, third-party providers or events outside our control. We may add, change or remove features. Unless a separate written agreement says otherwise, no uptime commitment or service-level agreement applies.

17No guaranteed results

We do not guarantee any particular outcome from the Services, including the number or quality of leads, booked jobs, sales or revenue. Results depend on many things outside our control, such as your website traffic, market, pricing and how quickly you follow up. Examples on our website are illustrations, not promises.

18Disclaimers

To the maximum extent permitted by law, the Services, and all content, designs, previews, starting prices and other output provided through them, are provided “as is” and “as available,” without warranties of any kind, whether express, implied or statutory, including implied warranties of merchantability, fitness for a particular purpose, title and non-infringement.

19Limitation of liability

To the maximum extent permitted by law, neither Svear Marketing LLC nor Miles Thomas, nor their respective members, managers, employees, contractors, agents or licensors (together, the “Svear Parties”), will be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any lost profits, revenue, data, goodwill, customers or business opportunities, arising out of or relating to these Terms or the Services, however caused and under any theory of liability, even if advised of the possibility of those damages.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law.

20Indemnification

To the extent permitted by law, you will defend, indemnify and hold harmless the Svear Parties from and against any claims, losses, liabilities, damages, costs and expenses, including reasonable attorneys’ fees, arising out of or relating to:

• your use of the Services or your violation of these Terms;
• Your Content, including your pricing settings and the materials you provide;
• your installation work and your dealings with homeowners;
• your lack of any required right, notice, permission or consent; or
• your calls, texts, emails or other communications that violate applicable law.

21Suspension and termination

We may suspend or end your access to all or part of the Services for:

• a material violation of these Terms;
• unlawful activity, or abuse or misuse of the Services;
• security concerns; or
• nonpayment.

When your 2026 Season Pass ends, your visualizer stops accepting new quote requests and its link may be switched off, so you should remove the link from your website, ads, profiles and anywhere else you shared it. Ending the Services does not relieve you of amounts that were already due. Provisions that by their nature should continue, including those on amounts owed, ownership, disclaimers, limitation of liability, indemnification, governing law and dispute resolution, survive.

22Governing law

These Terms are governed by the laws of the Commonwealth of Virginia, without regard to conflict-of-law principles.

23Dispute resolution and arbitration

Informal resolution first

Before starting arbitration, the party raising a dispute will send the other party a written notice describing it and will try in good faith to resolve it informally. Notices to Svear Marketing LLC may be sent to svear.io@svear.io or to the postal address at the end of these Terms.

Binding individual arbitration

Except where prohibited by applicable law, any dispute, claim or controversy arising out of or relating to these Terms, the Services or the relationship between the parties that cannot be resolved informally will be resolved by binding arbitration on an individual basis, in accordance with applicable Virginia and federal arbitration law.

The arbitrator will be selected by agreement of the parties or, if they cannot agree, by a neutral method permitted by applicable law. Neither party may unilaterally choose or impose an arbitrator.

No class or representative proceedings

To the extent permitted by law, disputes will be resolved only on an individual basis. Neither party may bring or take part in a class, collective, consolidated or representative proceeding against the other.

Exceptions

• Either party may bring an individual claim in small claims court instead, if the claim qualifies there.
• Where legally permitted, either party may ask a court for injunctive or other equitable relief, including to protect intellectual property, confidential information or data, or to stop security breaches or misuse of the Services.

Rights under applicable law

These Terms are written for business relationships. If a dispute is subject to additional protections under applicable law, those protections apply. Nothing in this section waives any right that cannot be waived under applicable law.

24Changes and general terms

We may update these Terms from time to time. When we do, we will post the updated Terms on this page with a new effective date. The updated Terms apply from that date, and continuing to use the Services after it means you accept them.

If any provision of these Terms is found unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver of it. These Terms, together with our Privacy Policy and your checkout page, invoice, order form or separate written agreement, are the entire agreement between you and Svear Marketing LLC about the Services.

25Contact

Questions about these Terms, notices and cancellation requests can be sent to: